Navigating Operational Pitfalls w/ Cody Berenson of Siddhi Capital

In this episode of Food Chained, Cody Berenson, VP of Operations & Services at Siddhi Capital, joins us to discuss common pitfalls that startups find themselves in and how to navigate them. We also introduce the podcast's new co-host, Bruce Cardenas, former Chief Communications Officer of Quest Nutrition. 

Things we discuss:

• What is Siddhi Capital?

• What is its investment Thesis?

• Pitfalls

  • Multipacks: 

    • When? 

    • Why? 

    • Implications?

  • Identifying your co-man and warehouse: 

    • Relationship capital. 

    • Preventing issues w/ thorough communication. 

    • Repairing vendor relations. 

  • When are brands ready to scale? 

    • digital/print cans

    • pros

    • cons

    • implications

Show Notes:

• Connect with Bruce on LinkedIn

• Connect with Vasa Martinez on LinkedIn

• Connect with Cody on LinkedIn 

• Check out Siddhi Capital

• Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok

• Shop Perfy on Amazon Prime

Sponsor:
Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here.